How to Use Product-Level Charts to Improve WooCommerce Sales

Running a WooCommerce store is a bit like managing your own mini empire. You've got products to list, orders to fulfill, customers to satisfy—and of course, sales to grow. But if you’re not looking at your data, you're basically flying blind. That’s where product-level charts come in.

These charts let you dive deep into how each of your products is performing, so you can make smarter decisions and boost your bottom line. In this post, we’ll walk through how to use product-level charts to improve your WooCommerce sales—without needing a degree in data science.

In simple terms, product-level charts are visual reports that show key performance metrics for each product in your store. Depending on the analytics tool you use (like eStoreAnalytics or something similar), you might see charts like:

• Sales Over Time (per product)
• Revenue Breakdown
• Conversion Rates
• Stock Levels vs. Sales
• Refund and Return Rates
• Top Variants Performance

Instead of just rows of numbers, these charts turn your product data into easy-to-understand visuals, making it quicker and easier to act on what you see

You’ve probably looked at overall sales reports before. They’re useful for seeing the big picture. But what happens when you want to know:

• Which products are driving most of your revenue?
• Which ones are underperforming?
• What’s trending up or down?

This is where product-level analytics becomes your best friend. By visualizing sales, revenue, and performance metrics for individual products, you can spot patterns, fix issues, and double down on what’s working.

Identify Your Best-Selling Products

Start by looking at a sales volume chart by product. This chart will show which items are flying off the shelves.

Why it matters: Your best sellers are your MVPs. You want to make sure they’re always in stock, well-marketed, and maybe even featured on your homepage.

• Consider bundling best-sellers with slower-moving products.
• Use them in upsells or cross-sells.
• Increase ad spend or promotions around them.

Spot Underperforming Products

Next, look at products with consistently low sales or declining trends.

Why it matters: Not everything you list is going to be a hit—and that’s okay. But if a product isn’t selling, you need to figure out why.

• Is the product price too high?
• Is the product page lacking detail or good images?
• Does it need a better title or description?

Sometimes, a few tweaks can breathe new life into a slow mover.

Track Seasonal Trends

Using a sales-by-month chart for each product can uncover valuable seasonal patterns. This matters because some products naturally perform better during specific times of the year. Recognizing these trends allows you to prepare in advance—whether it’s ramping up inventory before peak demand, planning targeted promotions, or creating timely marketing content.

For instance, if you sell cozy blankets, you’re likely to see a sales spike during the fall and winter months. With clear visual insights, you can avoid stockouts and capitalize on seasonal demand, turning predictable trends into strategic opportunities.

Monitor Stock vs. Sales

Few things are more frustrating than losing a sale due to an out-of-stock product. That’s where stock level versus sales charts come in handy—they help you anticipate when inventory is running low. Effective inventory planning is a crucial part of managing a successful WooCommerce store. By keeping an eye on how fast products are selling compared to how much stock you have, you can make smarter decisions.

Set alerts for low inventory on popular items, adjust your restocking schedule based on real data, and scale back orders for slow movers. This approach helps you strike the right balance—avoiding both overstocking and unexpected sellouts.

Now you know why these charts matter, let’s talk about the types of product-level charts that can help your WooCommerce store.

Sales Over Time (Line Chart)

A sales over time chart—typically displayed as a line graph—illustrates how a product’s sales have changed across a specific time frame, whether daily, weekly, or monthly. It’s a powerful tool for tracking performance trends and understanding how sales evolve over time. This type of chart is especially useful for spotting upward or downward trends, identifying periods of flat performance, and evaluating the success of new product launches.

Top-Selling Products (Bar Chart or Table)

A top-selling products chart—whether shown as a bar graph or a sortable table—highlights which items generated the most revenue or sold the most units within a specific timeframe. This insight helps you quickly identify your star performers, making it easier to decide which products to feature on your homepage, include in promotions, or use as a model for future offerings.

Product Revenue Breakdown (Pie Chart)

A product revenue breakdown chart—often displayed as a pie chart—shows what percentage of your total revenue is generated by each product. This visualization makes it easy to see which items are truly driving your business and which ones are contributing less than expected.

Stock Level vs. Sales Rate

Although not always displayed in traditional chart formats, comparing stock levels with sales rates is crucial for highlighting any gaps between your inventory and product demand. This analysis helps you identify when products are selling faster than anticipated, allowing you to make informed restocking decisions and prevent stockouts of high-demand items.

Here’s how you can start using product-level charts with eStoreAnalytics:

Head to Your Product Dashboard

Log into your eStoreAnalytics account and go to the “Products” section. Here, you’ll find real-time visual reports that break down performance by product.

Filter by Time Frame

Want to see what sold best last week? Or maybe compare this month to last month? Use the time filters to instantly adjust the charts and focus on the time period you care about.

Compare Products Across Regions

Use the “Most Ordered Product by Region” table to see which products perform best in different areas. Compare similar products side by side to discover regional preferences and identify top performers.

Identify Action Items

Identify your best-selling products—can they be promoted further? Spot underperforming items—should you update the product listing, change images, or offer a discount? Turn analytics into action.

Track the Impact

After making a change (like running a sale or tweaking a product page), revisit the chart in a few days or weeks to see if sales improved. That’s how you build a data-driven cycle of improvement.

Product-level charts aren’t just pretty visuals—they’re a window into what’s working (and what’s not) in your WooCommerce store. By spending just a little time reviewing your product performance regularly, you can catch trends early, fix problems fast, and make smarter decisions that lead to more sales.

Whether you're running a niche boutique or a full-fledged online marketplace, understanding your product-level data is key to staying ahead of the game. So, the next time you’re tempted to skip the analytics tab—don’t! Those charts could be the difference between a good month and a great one.

Ready to turn insights into income? Start tracking your product-level performance today with eStoreAnalytics and watch your WooCommerce sales grow.