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Customer Insights

Understand your customer behavior with insights into new and returning customers, frequent buyers, and top spenders.

New customers are placing their first order with your store; returning customers have purchased at least once before. This split shows how much of your revenue relies on repeat business.

A list of customers ranked by how many orders they have placed in the selected period — your most loyal, active shoppers.

A list of customers ranked by total amount spent, regardless of order count — useful for identifying high-value customers even if they order less frequently.