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Sales Overview

Understand your store's sales performance with detailed metrics, calculations, and insights.

Total Sales is the full revenue your store generated over the selected date range, across all order statuses. It's your top-line number for overall store performance.

The portion of revenue that comes specifically from orders marked "Completed" — meaning payment was received and the order was fully fulfilled. This gives you a cleaner view of confirmed, finalized revenue versus total sales, which includes orders still in progress.

The total tax amount collected across all orders in the selected period.

The total value of discounts and coupons applied across your orders in the selected period, so you can see how much promotions are costing you.

The total value refunded back to customers during the selected period, whether from full or partial refunds.

A donut chart comparing three figures side by side: your Average Order Value, Largest Order Value, and Smallest Order Value for the selected period — useful for understanding the spread of what customers are actually spending.